DIRECT MAIL
MAZDA
Customer Relationship Marketing. Package design, knowledge of the mail stream, and lastly developing a line of communication with the brand and potential advocates. Measurable, the information helps develop brand strategy and guide intelligent communication.
MX-5 LAUNCH DIRECT MAIL
The introduction of the MX-5 Miata RF was very important for the brand. We opted for great impact in an oversized format as well as changes from spread to spread to adopt a more editorial feel.
Role: Creative Director, Design Director
CX-9 LAUNCH DIRECT MAIL
The reveal of the CX-9 was and is a whole new level of luxury for the Mazda brand. With that we created a direct mail experience using both printed material and video suited for the print media.
CX-5 LAUNCH DIRECT MAIL
The launch of CX-5 was a piece created with the heart of Japanese craftsmanship in mind. A lay flat page structure was used as well as the introduction of a swiss binding technique.
MAZDA3 LAUNCH DIRECT MAIL CONCEPT
With a campaign called Game Changers in place, we proposed a graphic novel to tell the story of the Mazda3 thru the different Game Changer characters like Bruce Lee being employed in the national advertising.
CX-5 LAUNCH DIRECT MAIL CONCEPT SECRET WEAPON
This direct mail was ambitious to say the least. The concept of telling the story of the then new CX-5 thru an undisclosed redacted document. Complete with spy photos. The greatest triumph of this concept was the efficiency of using appropriate inline printing technology.
MAZDA6 LAUNCH DIRECT MAIL CONCEPT
