PHOTOGRAPHY
MAZDA
MAZDA MX-5 MIATA
Experience in photographic direction and creation. Understanding light and its play on paint. Understanding locations, in relation to the concept of image, as well as bringing life to the location and the car itself. Understanding possibilities in the use of CGI vs camera.
Role: Creative Director, Art Director
MAZDA MX-5 MIATA PRELAUNCH IMAGERY
A suite of 12 images. 100% CGI. CGI Studio: Saddington-Baynes UK.
MAZDA MX-5 MIATA PHOTOGRAPHY
Photographer: Jeff Ludes, Patrict & Marlyn Curtet.
Concept to marry lifestyle and photography. Local setting to imitate many different locations.
MX-5 BALANCE
MX-5 and Mazda as well represents a very humanistic approach to car design and engineering. One of best illustrations of that idea is that the MX-5 Miata is never is in true balance without its driver. 50/50 weight distribution, but only with the driver in place.
Concept. Show it first hand. Build a balance that illustrates the principal in real time.
MAZDA CX-9
MAZDA6
